This engaging and educational session will explore the key differences between private for-profit fitness businesses and municipal parks and recreation facilities, such as community rec centers. We’ll dive into the challenges parks and recreation professionals face in securing funding and board approval, as well as the common misconceptions that municipal facilities are simply "gyms." By examining the roles both types of facilities play in serving communities, we’ll highlight the unique benefits and necessity of each. Attendees will leave with a better understanding of how to tell their story more effectively and advocate for the resources needed to provide equitable access to fitness for all.