Does your organization have an unused or unappreciated amenity and you want to change that perception? Utah Lake is often viewed as the epitome of this problem; any local can list off multiple negative things they've heard about Utah Lake. Join me to discuss how to tackle this issue. We will discuss four methods, used together, that can bring new and positive attention to your amenity: Improvements, Usage, Collaboration and Education. By attending this session, you will learn how to: plan unique uses of amenities to increase use and draw attention, collaborate with partners and the public to achieve your goals and educate yourself and others in a way that improves opinions and perceptions. Come learn together how to tackle these challenges!
